Your website is often the first impression customers, donors, or members get of your organization. A confusing, outdated, or slow website can drive people away — even if your services are excellent.
If your Richmond, Indiana business, church, or nonprofit is struggling to engage visitors, it might be time for a website redesign. Here are 5 clear signs your website needs a refresh.
1. Your Website Looks Outdated
Web design trends evolve quickly. If your website has old fonts, color schemes, or layouts, it can make your organization appear behind the times.
Why it matters: Modern design builds trust and makes visitors more likely to stay on your site and take action.
2. Your Website Isn’t Mobile-Friendly
More than half of website traffic comes from mobile devices. If your site isn’t responsive, visitors may struggle to navigate or read content.
Impact: Frustrated users leave, bounce rates increase, and search engines like Google may rank you lower in Richmond and Wayne County search results.
3. Slow Loading Times
A slow website frustrates users and reduces conversions. If pages take more than a few seconds to load, visitors may leave before seeing your content.
Tip: Optimize images, use clean code, and leverage reliable hosting to improve speed.
4. Hard-to-Use Navigation
If visitors can’t find what they’re looking for in a few clicks, they’ll leave. Confusing menus, missing links, or unclear calls-to-action are common culprits.
Solution: Simplify navigation, highlight important pages, and guide visitors toward the actions you want them to take — whether it’s booking a consultation, making a donation, or contacting you.
5. Your Website Doesn’t Reflect Your Brand or Mission
Your website should communicate your organization’s values and mission clearly. If messaging is inconsistent, images are low-quality, or content feels scattered, visitors may not understand who you are or why they should engage.
Outcome: A redesign ensures your website aligns with your goals, appeals to your audience, and strengthens trust in Richmond and Wayne County.
Ready to Update Your Website?
If your website shows one or more of these signs, it’s time to consider a professional redesign.
At IWT.ONE, we specialize in custom website design, redesign, hosting, and management for businesses, churches, and nonprofits in Richmond, Indiana and across Wayne County.
👉 Book a Free Website Consultation today and start turning your website into a tool that grows your organization.
